Why December 10 matters to Jeff Berk, Meatloaf and Brook Schaaf

First of all, the photo above is of musician Michael Lee Aday, otherwise known as Meatloaf.  I'll explain why the photo has been embedded in this blog in a moment.

But first, a little context.

Since early 2008, Brook Schaaf has been an amazing supporter and fan of the GiftDay gifting concept and site.  (By the way, Brook looks absolutely nothing like Meatloaf.)

Brook runs Schaaf Consulting, one of the most well-run, smartest and innovative boutique affiliate marketing firms in the United States.  Brook is a genuinely good, smart and nice person.  I am proud not only to call him a supporter of GiftDay but a friend who I can call for advice about our site.

I noted last night on Facebook that Brook's birthday is today.  As I launched the GiftDay website yesterday after 2 long years, time and money are tight.  But with the GiftDay gifting concept, that doesn't prevent me from stopping everything I'm doing and sending a quick digital gift to Brook.

One of my favorite stores on the web is Wolfgang's Vault.  I quickly found on their site an entire concert recorded in Cleveland the day Brook was born, December 10, 1977.  The audio from the concert costs a mere $5.98.  I have already bought it and emailed the audio files to him with a nice note describing the actual concert from that significant day.

The beauty of this gift is that it was inexpensive and easy.  It took me less than 5 minutes to find and buy it via GiftDay and 1 minute to send it.  The bonus is that Brook will surely never forget for the rest of his life that he shares a bond with Meatloaf and I.  I'm certain that whenever Brook hears "I'd Do Anything for Love" for the rest of his life, he will remember this birthday gift.  And he will remember me.  And our friendship.

I've said it before and I'll keep saying it but isn't that what the best gifts are all about?