GiftDay.com LAUNCHES

Two years ago today, on December 9, 2007, the road to GiftDay began.

I had been looking for a bottle of 1968 wine with which to celebrate my 40th birthday that was quickly approaching.  Oddly enough, there was not one objective website that could tell me what bottle of wine to buy for the occasion.  (I use the word "objective" because any wine store or seller that had a 1968 bottle in their fridge would have told me what they thought I should buy.)  But there was no arbiter.  Not even the great Wine Spectator was any help.  No voice to tell me which bottle to buy and why.  No answer about how I could celebrate with a date-relevant product during an important milestone in my life.

GiftDay intends to become the arbiter of date- and time-based products.  From wine to books to video entertainment to clothing and coins, GiftDay wants to sell it all.  Anything with a date on it.  Anything where an item can be placed with an historic event or milestone.

GiftDay, for example, intends to be the go-to site for a baby's birth present.  GiftDay wants to provide meaningful gift products that say to the recipient that they (or, in this case, their baby) are treasured and valued.

GiftDay wants to help its user community find gifts with a gift "soul" - that say to the gift recipient that they have been thought about and that the time has been spent thinking about them.

My best friend Guy turned 40 on May 30, 2008.  I found for him an amazing original $2000 Jimi Hendrix poster at Wolfgang's Vault.  There was a printed concert date on the poster that read: "May 30, 1968". (The poster was from a concert Hendrix had played in Switzerland.)  The date on the poster was special and giving it to Guy would have told him that I was aware of his birthday date.  But I couldn't afford the $2,000 poster!

With GiftDay, it might become possible for Wolfgang's Vault to print a reproduction of the poster.  There CAN BE a NEW market for products - a market that previously did not exist.  But what about the 11,000 people in the U.S. born May 30, 1968.  I know a few hundred of them would appreciate a cool Hendrix poster from the date of their birth.

GiftDay recognizes that everyone likes to tell people that they are special.  And GiftDay also recognizes that everyone likes to be reminded that they are special.  The world is filled with products, entertainment and information that are priceless to a select group of people.  GiftDay wants to put in motion the "second coming" of eBay... that old item in the garage that is worthy of the trash heap is actually a priceless treasure to someone.

Next May 30, I will have the opportunity to get Guy a 41st birthday present.  There is no reason why I shouldn't be able to get a reproduction of that Hendrix poster.  I know that if I give it to Guy he will put it up on his wall and NEVER take it down.  And every time he looks at it, he will be reminded that:

A. he is special (just like the poster)

B. he has a thoughtful friend

C. he is a good friend who is worth a meaninful gift

D. he can tell a really good story about the gift

That poster gift and the ideals it expresses above are what GiftDay's core focus will be: gifts that embrace A, B, C and D.  Because that's what the best gifts - the most meaningful gifts - are all about.